How many companies can say that the reason they started a company was first to give back to the environment. then designing a product to fill avoid or need to sell to obtain this goal? Newf Surf (www.newfsurfboard.wpengine.com) was created this way. Before we even had a finished product, we had a finished product, we had 5- 1% Percent for the Planet sponsorships, 7 surf ambassadors & was selecting community events. Check out our Surf/SUP bags that were designed to fill a niche & give back. cheers.