“1% for the Planet is a network of companies that give at least one percent of their sales to environmental causes started by Yvon Chouinard (Member # 1, Owner and Founder of Patagonia, Ventura, California) and Craig Mathews (Member #2, owner and founder of Blue Ribbon Flies, West Yellowstone, Montana) and has grown into a global movement that has companies of every shape and size (Terry Kellogg CEO/1% for the Planet).”
“There are 1,000 plus member businesses worldwide. It is growing at more than one member per day (Yvon Chouinard).”
“The members are all over the world they are in every industry you can imagine, but they all share a very strong passion about using their business to effect positive change (Terry Kellogg).”
“The real spark is the commitment and involvement of companies on a much bigger level (Bill McKibben, 350.org, \ 1% certified nonprofit).”
“One percent and investment in the environment are important and parts of their business model. I think business can be an incredible catalyst for change for the good of the environment. Those one percent businesses donate; serve as role models to other people. They consider taking into account their environmental impact and celebrating the fact as people in the business community. They really can make a difference by donating to the environment and banding together with a group of rally like minded companies to make change (Kim Jordan, CEO/New Belgium Brewing Company).”
“If you can get a business, any business, to understand that they have more responsibility than maximizing profits for the shareholders or for themselves. They have a responsibility to the planet. We all do, and the best way to do it is just dig into your pockets and give to people who are willing to do the good work (Yvon Chouinard)”.
For me it is an earth tax, taxing ourselves for being polluters for using up nonrenewable resources (Yvon Chouinard, You Tube, NBC-1% Percent for the Planet).”
Referring to One Percent to the Planet: “When a wine sells for $10.00 a bottle, charge $10.10. It won’t cost you anything, and no one is going to buy your wine because its 10 cent more a bottle. I don’t look at it as philanthropy. I look at it as a cost of doing business. Every business should say we are polluters. We are using nonrenewable resources, therefore, we should tax ourselves and give back to protecting the planet. That’s the way I look at it. Philanthropy is when you had a great year and have a bunch of change and give some of it away (You Tube, Patagonia Founder Yvon Chouinard and Tom Brokaw talking about sustainable business).”